The Premier Lacrosse League is a professional lacrosse league with the best players in the world. With real-time stats, updated brackets, and fan-favorite web content, PLL uses sophisticated IT infrastructure to keep lacrosse fans in the loop and in the game.
When NBC Sports Gold broadcasted the Premier Lacrosse League's Championship Series, PLL turned to us to build out their robust API. PLL tasked us with executing on their main goals for the 2020 Championship Series: educating fans and making its website more user-friendly.
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Delivered a robust API and improved stats section
Drove 1+ million views
to the relaunched stats section
Launched a new PLL website with 5+ million views
Created a new sports bracket system and website
Helped add 12,000+ new bracket users and 60,000+ brackets
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Raise opening weekend website traffic by more than 4x over 2019 opening weekend
Drive 2.3x more traffic to the stats site in the 2020 season
(16 days) than the entire 2019 season (4 months)
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