our press

Premier Lacrosse League

Client story

The Premier Lacrosse League is a professional lacrosse league with the best players in the world. With real-time stats, updated brackets, and fan-favorite web content, PLL uses sophisticated IT infrastructure to keep lacrosse fans in the loop and in the game.

When NBC Sports Gold broadcasted the Premier Lacrosse League's Championship Series, PLL turned to us to build out their robust API. PLL tasked us with executing on their main goals for the 2020 Championship Series: educating fans and making its website more user-friendly.

We spent four months of development augmenting PLL's team with leading frontend and backend developers.

• Delivered a robust API and improved stats section
• Drove 1+ million views to the relaunched stats section
• Launched a new PLL website with 5+ million views
• Created a new sports bracket system and website
• Helped add 12,000+ new bracket users and 60,000+ brackets

• Raise opening weekend website traffic by more than 4x over 2019 opening weekend
• Drive 2.3x more traffic to the stats site in the 2020 season (16 days) than the entire 2019 season (4 months)

"Our VentureDevs developer was extremely responsive and handled everything with flexibility. You don’t actually see that too often in the engineering world – rolling with the punches and things outside of our control. He did an amazing job learning new systems and the interactions with non-relational vs. relational databases."